African American men struggle to find a good shampoo that is beneficial to their hair type. Their hair comes in a variety of textures and products labeled for all hair types can be harmful and unsatisfying. OGX Shampoo contains argan oil that is beneficial for this kind of hair, but has only ever been targeted towards women.
Virtual Reality Barbershop Experience
Art Direction/ Design: Me & Kacie Wilson
Writers: Shelby Wieczorek & Mike Spark
Strategy: Anthony Rushton & Ryan Roland
Media Planner: Jason Tseng